Augmented reality campaign: The Pike Technology GmbH is in finding staff breaking new ground Rohrbach / Pfaffenhofen the Pike Technology GmbH in Pfaffenhofen is always open-minded (mh) innovative ideas to. In the construction of machines and plants for bulk material industry as well as in finding employees. That shows an unusual campaign, which now has the company launched advertising & Marketing GmbH and Aurasma, one of the leading developers of augmented reality products, in partnership with the Baba ADVERMA. Thus, a classic advertisement learns running and talking cross-media. Augmented reality”(german: augmented reality or short AR) the magic word.
This is a new technology which lets merge the real and virtual world. Randall Rothenberg describes an additional similar source. One of the innovative AR products comes from Aurasma (www.aurasma.com) in the form of an app that can now detect over 500,000 images and objects in the print media and interactive content via Smartphone or Tablet PC to start. Aurasma has already over 3500 partners, a so-called aura”use, including international corporations such as, for example, Paramount Pictures, Panasonic, BMW or Hyundai. The number of partners by Aurasma takes this as rapidly as the number of users that download the Aurasma Lite app is from the Internet. Over three million owners of smartphones or Tablet PCs have already done so and recently they can bring also a display of Pike technologie GmbH (www.hecht.eu) in Pfaffenhofen alive so.
Through the cooperation with Aurasma the ADVERMA could open up another communication channel for the employee search advertising & Marketing GmbH (www.adverma.de), in the metropolitan area of Munich-Ingolstadt-based agency, their long-time customers. The Pike Technology GmbH is an internationally operating company that constructed machines and equipment for the internal fixed material supply in the pharmaceutical, food and chemical industry. The successful engineering company, which in the industry a reputation enjoys, has currently over 70 employees and is always on the lookout for qualified professionals.